## **Podcasting is Booming: Top Shows Now Earning $1M+/Month**
Podcasting isn’t just a side hustle anymore — it’s a certified **media empire builder**, and the numbers prove it.
In 2025, top podcasters are not just earning ad dollars — they’re building brands, commanding live audiences, and raking in **over $1 million per month** in combined revenue streams.
Let’s break it down.
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### **How the Top Podcasts Make Money**
| **Revenue Stream** | **Monthly Estimate** |
|--------------------------|--------------------------|
| Host-Read Ads | $200K–$500K |
| Sponsorships & Partnerships | $150K–$400K |
| YouTube Video Simulcasts | $50K–$150K |
| Patreon/Fan Support | $100K–$350K |
| Merch & Live Events | $100K–$300K |
The top 1% of podcasters are stacking all of the above, turning a mic and a mindset into media empires.
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### **The Big Names Bringing Big Bags**
#### **The Joe Rogan Experience**
- **Spotify Deal:** Reportedly worth $200M (exclusive licensing)
- **Estimated Monthly Revenue:** $2M–$4M
- **Sources:** Spotify payout, ads, video simulcasts, merchandise
#### **Call Her Daddy (Alex Cooper)**
- **Spotify Deal:** $60M multi-year
- **Monthly Revenue Estimate:** $1.5M+
- Leveraging fashion collabs, live shows, and premium content
#### **SmartLess (Bateman, Arnett, Hayes)**
- **Amazon & SiriusXM Deal**
- **Monthly Revenue:** $1M–$2M via premium access, ads, and touring
#### **The Diary of a CEO (Steven Bartlett)**
- **UK-based motivational & finance podcast**
- **Monthly Earnings:** $500K–$1.2M from YouTube, merch, book tie-ins
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### **The Indie Rise: Creators on Patreon & Apple Podcasts**
Podcasters without big deals are still cashing in.
Many are pulling in **$30K–$200K/month** by building loyal audiences and selling:
- Exclusive episodes
- Fan Q&As
- Courses & coaching
- Physical merch
> *“It’s not about being the biggest. It’s about owning your niche,”* says Janelle Marie, host of the finance podcast *Money Muscle* with 12K supporters and a $100K/month income stream.
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### **What This Means for the Creator Economy**
Podcasting is now one of the most powerful income-generating tools in the digital world:
- **Low startup costs**
- **High earning ceiling**
- **Personal brand leverage**
- **Monetization freedom**
With consistent publishing and audience engagement, the road to $1M/month is no longer reserved for radio giants — it’s open to anyone with a voice, a message, and a game plan.
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### **Boardwaywire Verdict:**
**Podcasting = Profitable Power Play**
Creators, experts, and entertainers are no longer waiting for networks.
They're **building audiences, selling stories, and collecting revenue** one listen at a time.
Stay tuned to *Boardwaywire Estimate Empire* — where the numbers speak louder than the mic.
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